Guitar is one of the most social modern instruments. Think about it. Guitarists rarely play alone. They are always with a band. It only makes sense that social media can be used to help kids learn the guitar. Here is a short example of a client that we helped take their lesson business from a few students up to over 100 using social media.
At first our client was using facebook primarily to advertise their business sales and fliers. This really didn’t generate much business because the musicians that liked the page weren’t connecting with the content. We took a connection-based approach to their media instead of a directive based approach.
We started opening up conversations with musicians about what types of music they liked and the skill level they were currently at. Surprisingly, most of these teenagers were more than willing to share stories about their guitar playing and even whom they wanted to play like.
Well over a month later, we had well-established relationships with the well-known players in the area and offered them jobs to come and teach at the music store. About half of them agreed. This is key part of the strategy because these musicians already had local followings. By bringing them into the store, we brought their fans into the store.
Then we repeated the process. We began building relationships with the teachers’ fans and eventually they became customers and students. See the importance of relationship-based marketing through social media?
Another strategy that we used to get students into the store for lessons was to promote ads in their feeds. We would create ads about their favorite guitarists and show how they can learn to as good as their idols one day.
Our click-through-rate on the ads was not only very high it was also higher targeted. We doubled the music store’s students by using this strategy alone. We also had tons of kids come in with questions about their instruments.
For example vintage instruments, especially guitars, are viewed as the holy grail of tone. All collectors, students, and musicians in general look for older, vintage Fenders. The only true way to date a Fender guitar is to lookup the fender serial Number. We were able to answer these questions and turn the customers into students.
Those are a few basic ways we used social media to help a local music store go from a lesson program of a few students to teaching more than 100 kids how to play the guitar. Social media is a powerful tool that you can use to help grow your business. Take advantage of it.
Or let us help you increase sales and connect with customers with our great online strategies.